Get MORE From Existing Clients
|
Existing clients are much easier to sell products to then new clients. There is already a relationship present between your business and an existing client. You know that the existing client is interested in the products/services that you sell. You don't have to "convince" an existing client to buy from you rather than you're competitor. They will be more inclined to buy other things that you sell. Existing clients are a great resource to tap into, which most small business do not utilize. The cost of promoting to existing clients is minimal.
|
Sign-up for our monthly e-newsletter to receive useful tips for your business
|
E-mail Marketing is a great way of accomplishing this! On a monthly basis, you can send an e-mail to your existing clients. This e-newsletter would include such things as new products or services you are offering OR products or services which are reduced in price. This will also expose your products or services to prospective buyers.
In order to create an e-mail distribution list for your promotional e-mails, you will need to get the e-mail addresses of your existing clients. You can attain this in several ways, one of which is to create a special members account for your "elite customers". In this account, you can provide provide members with updates on upcoming sales in your business. Frequent, loyal customers will LOVE this feature. You can offer other incentitives for signing up for an account. Be creative! Offer other features in your monthly e-mail blast, such as articles on various topics related to your products or services and other things that prospective clients might be interested in reading about.
More Information on E-mail Marketing
|
Social Networks, like Facebook, MySpace and LinkedIn are the hottest things right now in marketing. They're just at the beginning of their domination. Not only are social networks a free way to promote your business to your existing clients, this is the first time in history that information can be spread so fast. They utilize a marketing technique known as a Viral Expansion Loop. It's a business owner's dream come true. The top companies are looking for ways to promote their business using this incredible device. So, how can YOU use Social Networks to better market your new products, new services and/or promotions to your existing clients?
For example, on Facebook, you could create a Group for your business. Then, you invite all of your existing customers to the group so that they can be updated on your current sales and promotions. Like E-mail Marketing, you can send out periodic updates on promotions to your group members.
More information on Social Networks:
|
- Popular Social Networks:
- Facebook
- MySpace
- LinkedIn
- Ning
- Create your own Social Network
- Books on Social Networks:
|
|
Last Updated: Friday, October 9th, 2009
|
|
