Books to Help Change the World
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| The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
Description:
This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas …
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| Switch: How to Change Things When Change is Hard
by Chip Heath, Dan Heath
Description:
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick …
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| Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
Description:
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile …
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| Negotiating with GIANTS: Get What You Want Against the Odds
by Peter D Johnston
Description:
Each of us, at some point in our lives, will confront our own goliath: a boss, company, government or nation that's dramatically bigger and more powerful than us. While the odds may seem stacked against us, "Negotiating with Giants" provides a golden ray of hope. The author reminds us that we're "negotiating" whenever we try to influence our giant in any way. He then clearly defines the …
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